Chevrolet @ Super Bowl XLVI

GM invited filmmakers from around the world to enter a 30 second film about Chevrolet into their Route 66 contest. Filmmakers from 32 countries entered the contest, hoping that their film would be the one selected to air during the telecast of Super Bowl XLVI. Chevrolet selected the winning film, but they put another spin on the contest for the video viewers…  viewers were asked to register, submit an inspiring essay, and watch and share films for a chance to win a portion of a $15,000 purse prize.

And the winning film is… Chevy Happy Grad by Zach Borst, USA.


On top of running the video contest, Chevrolet has been busy developing the Chevy Game Time App.

Download the Chevy Game Time App for your chance to win one of 20 Chevys and thousands of other prizes from Papa John’s, Sirius XM, Bridgestone, Motorola, and NFLShop.com. Answer live trivia about the big game, get the most up-to-date stats, unlock exclusive content, and much more.

If you are as excited for the Super Bowl as we are, then take a look at the app on our Facebook page and share it with your friends.

Stop by JBA Chevrolet and let us know what you think of the winning film, of the Game Time App, even tell us which team you think will win the big game on February 5, 2012.

You don’t have to take the field to win big at Super Bowl XLVI with Chevrolet!

JBA Chevrolet
7327 Ritchie Highway
Glen Burnie, MD
Hours & Directions
443-763-5076

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Chevrolet Concepts

Chevrolet rolled out a few exciting concept vehicles at the North American International Auto Show (NAIAS) in Detroit this week.

These concept vehicles were developed from market research and in-depth discussions with young consumers throughout the country and were then engineered by a team of young designers.They include a rear-wheel-drive boxy coupe representing “functional muscle” and a front-wheel-drive sporty coupe described as “affordable exotic.”

The “functional muscle” car is the Chevrolet Code 130R Concept. It features beefy fender flares, a tuned-up direct injection 1.4L turbocharge 4-cylinder engine producing 150hp and 148lbs/torque. It also has the eAssist electric assist system that supplements engine power, performs regenerative braking and allows for engine auto start/stop.  The wheels are 20″, the engine is 6-speed automatic or manual and Chevrolet thinks it should get 40 mpg on the hwy.

Then there is the “affordable exotic” car, the Chevrolet Tru 140S Concept. It’s a sleek three-door hatchback, front-wheel-drive sporty coupe with an engine producing 150hp and the eAssist electric assist system also in the Code 130R. The wheels are 21″, the engine is 6-speed automatic or manual and Chevrolet thinks it should get 40 mpg on the hwy as well.

“To capture the hearts of the [Millennial Generation], Chevy is getting back to the core of our brand: affordability, fun, optimism, and staying forward-looking. But we aren’t doing it alone,” said McFarland. “We are harnessing the power of the voice of this group and co-creating the future.”

What do you think of these concept vehicles? Would you like to see either of these cars on our lot in the next few years?

Stop by JBA Chevrolet and let us know what you think…

JBA Chevrolet
7327 Ritchie Highway
Glen Burnie, MD
Hours & Directions
443-763-5076