Chevrolet rolled out a few exciting concept vehicles at the North American International Auto Show (NAIAS) in Detroit this week.
These concept vehicles were developed from market research and in-depth discussions with young consumers throughout the country and were then engineered by a team of young designers.They include a rear-wheel-drive boxy coupe representing “functional muscle” and a front-wheel-drive sporty coupe described as “affordable exotic.”
The “functional muscle” car is the Chevrolet Code 130R Concept. It features beefy fender flares, a tuned-up direct injection 1.4L turbocharge 4-cylinder engine producing 150hp and 148lbs/torque. It also has the eAssist electric assist system that supplements engine power, performs regenerative braking and allows for engine auto start/stop. The wheels are 20″, the engine is 6-speed automatic or manual and Chevrolet thinks it should get 40 mpg on the hwy.
Then there is the “affordable exotic” car, the Chevrolet Tru 140S Concept. It’s a sleek three-door hatchback, front-wheel-drive sporty coupe with an engine producing 150hp and the eAssist electric assist system also in the Code 130R. The wheels are 21″, the engine is 6-speed automatic or manual and Chevrolet thinks it should get 40 mpg on the hwy as well.
“To capture the hearts of the [Millennial Generation], Chevy is getting back to the core of our brand: affordability, fun, optimism, and staying forward-looking. But we aren’t doing it alone,” said McFarland. “We are harnessing the power of the voice of this group and co-creating the future.”
What do you think of these concept vehicles? Would you like to see either of these cars on our lot in the next few years?
Stop by JBA Chevrolet and let us know what you think…
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