Did you know that in 2016, 37,000 deaths on the road were attributed to distracted driving? According to a recent Research Now survey, 84% of people say that driving while handling a phone is dangerous, 90% of people admit to doing it. With 95% of Americans owning cell phones, Chevrolet is taking direct aim at distracted driving with the launch of their “Call Me Out” app.
“Call Me Out” combines to extremely influential forces – technology and the people we love. Available to drivers over the age of 18, “Call Me Out” is designed to leverage positive influence of peer pressure on behavior – such as distracted driving. Chevrolet encourages users to have friends, family and mentors record a positive message to remind one another to keep their hands on the wheel . . . and off their phones.
“As the father of two daughters, I am keenly aware of all the perils that my children face out in the world on a daily basis, and that is why it is so important for GM and Chevrolet to offer technologies that help all of us become safer drivers . . ..” – Alan Batey, president of GM North America and head of Global Chevrolet
How does “Call Me Out” work?
Once the app is downloaded, it uses the phone’s accelerometer and GPS to detect when the phone is physically picked up while travelling at speeds above 5 mph. Once detected, the app will automatically play personalized messages from friends, family or mentors reminding the driver to keep their eyes on the road.
“Call Me Out” includes gamification, featuring a scoreboard and rankings. The less the phone is handled while driving, the higher the score on the leaderboard. Talk about a little friendly (and safe) competition!
“Chevy’s Call Me Out app gives drivers another great tool to reinforce good driving behaviors — and as a mom of a teenage daughter, I personally know how important it is to model good driving behaviors and encourage others to do the same.” – Tricia Morrow, Chevy safety engineer